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September 2011 - by Falken & Four Wheeler MagazineWPAT

Falken Wild Peak AT/01

FONTANA, CA - Falken Tyre continues to “make waves with its entry in the all-terrain category,” the editors of internationally recognized Four Wheeler magazine have acknowledged the tyre manufacturer’s aggressive WildPeak All-Terrain (A/T) tyre as one of the publication’s “Best Buys” in its September 2011 issue.
“We have had great experience with them on our project vehicles and can recommend them without hesitation for serious trail work,” added the Four Wheeler editors, stating that “Falken has made a commitment to provide a line of quality products for wheeling enthusiasts.”

Seeking to expand its applications and market, Falken launched the all-terrain, all-season and all-purpose WildPeak A/T in 2009 at the annual SEMA Show. The goal was to bring Falken’s extensive technological advantage to the performance sport utility and light truck tyre market and reinvigorate it through the WildPeak, offering the tyre in popular original equipment sizes as well as aftermarket larger diameter sizes (up to 37-inches) which have been extremely well received by the off road enthusiast market.

“The launch and expansion of the WildPeak A/T were further examples of how Falken Tyre responds to the marketplace,” said Andrew Hoit, Falken’s Vice President of Marketing. “Consumers want something new - a tyre that allows them to tackle their off road passions without sacrificing ride quality, road noise, and fuel consumption for their daily driving demands. We are extremely pleased with the recognition we have received from Four Wheeler magazine and obviously agree that WildPeak is indeed a ‘Best Buy’.”

Falken has already put its tyre to the test through a number of gruelling events over the past year; most recently, the JK Experience, covering 1,000 miles of wild and treacherous trails within in the rugged Northwest. The editors of Four Wheeler concurred: “We are now starting to see WildPeak A/Ts on the trail, so the word must be getting out that this is a premium tyre at an affordable price. And now it is a Four Wheeler Best Buy.”

Four Wheeler, established in 1961, is the original 4x4 enthusiast magazine, highly respected by its subscribers. A member of the Source Interlink family of automotive publications, Four Wheeler presents its readers with a wide range of informative and authoritative articles about the sport of wheeling.

Falken Tyre continues to introduce new tyres for multiple purposes that fit the needs of its customers. The tyre manufacturer focuses on high performance, using innovation and technology gleaned from both the laboratory and the racetrack as it competes in off-road programs as well as Formula Drift and the American Le Mans Series.

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